Innovation and Creative Thinking

Course Profile

The importance of creative thinking in business

• Understanding creativity
• Convergent and divergent ways of thinking
• The four stages of creative thinking
•  “Aha!” Moments: immersion, incubation and insight

Creativity and innovation

• Connection between creativity and innovation
• Evaluating where innovative solutions are needed
• Idea generation methods
• Creative problem solving frameworks

Idea Management

• Defining Idea Management as an ongoing factor
• Evaluating and defining the criteria for Idea Management
• Clarify the decision making process for implementing mini-projects
• Linking idea management to existing processes

Innovation Strategies

• Open innovation vs. closed innovation
• Creating an innovation culture
• Innovation metrics and KPIs
• Blue Ocean Strategy and Lean Startup Methodology

Developing innovative teams

• Leader’s impact: nurturing team well-being to generate innovation
• Developing internal think tanks
• Choosing the right people to successfully implement innovation
• Allocating resources
• Rewarding and recognising achievement