Business Planning and Growth Strategies

Course Profile

The formal structured business planning process

• Types of planning and approaches
• Strategic thinking vs. Strategic planning
• Assess advantages and drawbacks of the formal planning system
• Presenting strategic business plans interactively: ‘elevator pitch’, road maps

People, processes and strategy

• Managing the dynamics of a VUCA World
• The importance of Customer Experience
• Analyse the efficiency of internal processes, technologies and tools
• Creating an organisational chart to sustain business plans
• Assessing internal team capabilities to prepare them for the future

Strategic direction and guiding priorities

• Organic growth vs. mergers and acquisitions
• Develop strategies for integration and specialisation: benchmark and maintain control
• Determine future profitability and Mega Trends
• Forecasting tools and techniques
• Impact of disruptive innovation and contingency planning

Continuous business improvements

• Identifying, evaluating and managing emerging risk
• Scenario planning
• The principles of agile organisations
• Evaluating processes and monitoring growth
• Adapting business processes to constantly improve quality

Creating new market space and growth strategies

• Formulating and executing new market strategies
• Expand existing industry boundaries
• Assessing growth through scaling, entry and innovation
• Identifying profit opportunities of new markets
• Maximising opportunities in a new market: the 7Ps of marketing