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HRM18

BUSINESS RELATIONSHIP MANAGEMENT PROFESSIONAL TRAINING

Introduction

This training aims to provide participants with the skills and knowledge necessary to understand and manage relationships between organizations, clients, business partners, and the surrounding community. This course is offered to individuals interested in working in the field of public relations management, marketing, and strategic communications.

Who Should Attend

  • Public Relations Managers: Those who work in establishing and developing relationships with clients, partners, media, and the community.
  • Sales Managers: Those who work in building strong relationships with clients and increasing product and service sales.
  • Marketing Managers: Those who work in developing and implementing marketing strategies to increase brand awareness and sales.
  • Communications Officers: Those who work on developing and implementing internal and external communication strategies for organizations.

 

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Course Contents:

Introduction to Business Relationship Management:

  • Concept of Business Relationship Management
  • Importance of Business Relationship Management in business
  • Difference between Customer Relationship Management and Business Relationship Management

 

Business Relationship Management Strategy:

  • Market analysis and target identification
  • Developing a strategy for communication with customers and business partners
  • Improving current relationships and building new ones

 

Effective and Interactive Communication and Customer Relationship Management:

  • Effective communication methods
  • Good listening skills and understanding customer needs
  • Building and managing strong relationships with customers
  • Meeting customer needs and exceeding their expectations
  • Effective problem-solving and complaint resolution

 

Performance Evaluation and Analysis:

  • Measuring customer satisfaction and the success of current relationships
  • Analyzing data and deriving lessons learned
  • Identifying strengths and weaknesses in business relationship management

 

Innovation and Development in Business Management:

  • Applying best practices and innovation in business relationship management
  • Using technology and modern communication tools to improve processes
  • Developing new strategies to enhance business relationships

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