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LS16

Strategy Formulation and Direction

Introduction

This course is designed to equip participants with the essential knowledge and skills needed to develop effective strategies and lead their organizations towards success. In this journey, we will explore the art and science of crafting strategic plans, understanding market dynamics, and making critical decisions to navigate the ever-changing business landscape.

Who should Attend

This course is ideal for mid to senior-level managers, executives, and business leaders who are responsible for shaping the future direction of their organizations. Whether you are leading a small team or an entire company, this course will provide you with the tools and insights needed to craft well-informed strategies and ensure their successful execution. Those attending this course will develop a strategic mindset and gain the confidence to make bold decisions that drive growth and create value for their organizations.

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Course Profile

Strategy Fundamentals

  • Introduction to strategic management and formulation
  • The role of leadership in strategy development
  • Understanding the components of a strategic plan

Analyzing the Business Environment

  • External environmental analysis (PESTEL, Porter’s Five Forces, etc.)
  • Internal analysis of resources, capabilities, and core competencies
  • Identifying strategic opportunities and threats

Crafting a Competitive Strategy

  • Differentiation vs. cost leadership strategies
  • Selecting target markets and positioning the organization
  • Building sustainable competitive advantage

Strategic Direction and Goal Setting

  • Establishing a clear strategic vision and mission
  • Setting SMART strategic objectives
  • Cascading goals and aligning the organization

Strategy Execution and Performance Management

  • Developing action plans and initiatives
  • Implementing a strategy-focused organization
  • Monitoring and measuring strategic performance

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