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MA5

Commercial Planning and Change Management

Introduction

In today’s ever-evolving business landscape, the ability to strategically plan, adapt to change and drive commercial success is essential for organizations to thrive. This comprehensive five-day program has been meticulously designed to equip professionals with the knowledge, skills and strategies needed to excel in the domains of commercial planning and change management. By the end of this course, you will possess the expertise to develop robust commercial plans, navigate organizational transitionsand lead change initiatives that propel your business forward.

Who Should Attend

This course is designed for professionals, managers, business leaders and individuals responsible for commercial planning and change management within their organizations. Whether you aim to enhance your career prospects, improve your organization’s commercial strategies or lead successful change initiatives, this course equips you with the knowledge and tools needed to excel.

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Course Profile

Foundations of Commercial Planning

  • Introduction to commercial planning and its significance.
  • Understanding market dynamics and customer behaviour.
  • Setting commercial objectives and strategies.
  • Key performance indicators (KPIs) in commercial planning.

Market Analysis and Strategy Development

  • Conducting market research and analysis.
  • Competitor analysis and benchmarking.
  • Strategic planning frameworks.
  • Developing effective marketing and sales strategies.

Financial Planning and Budgeting

  • Budgeting principles and techniques.
  • Forecasting revenue and expenses.
  • Financial risk assessment and mitigation.
  • Aligning financial planning with commercial objectives.

Change Management Fundamentals

  • Introduction to change management.
  • Understanding the psychology of change.
  • Change models and frameworks.
  • Creating a change-ready culture.

Leading Change Initiatives

  • Identifying the need for change.
  • Developing a change management plan.
  • Communication and stakeholder engagement.
  • Monitoring and evaluating change progress.
  • Preparing for the future of commercial planning and change management

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