Business Strategy Construction

Course Profile

Understanding Business Strategy

• Defining business strategy and its significance in achieving competitive advantage.
• Analyzing the external environment: PESTEL analysis and Porter’s Five Forces.
• Assessing the internal capabilities: SWOT analysis and the resource-based view.
• Case study discussions on successful and failed strategic decisions.

Strategic Planning Process

• Step-by-step guide to the strategic planning process.
• Establishing a clear vision, mission, and core values.
• Setting SMART objectives and goals.
• Formulating strategic alternatives: Ansoff Matrix and other strategic frameworks.

Competitive Analysis and Positioning

• Conducting competitive analysis: Identifying direct and indirect competitors.
• Creating a unique value proposition and positioning statement.
• Differentiation vs. Cost Leadership strategies.
• Case studies on successful positioning strategies.

Implementing and Managing Strategy

• Strategy execution and the role of leadership.
• Creating an action plan and setting KPIs.
• Overcoming implementation challenges and change management.
• Balancing short-term and long-term objectives.

Innovation and Adaptation

• The role of innovation in business strategy.
• Approaches to fostering a culture of innovation.
• Identifying disruptive trends and preparing for the future.
• Developing a continuous learning mindset.